Revision: (Mojo Target Audience)

Monday 18th March 2019

Explain the demographics of the target audience of Mojo magazine: be as specific as you can and explain the appeal of Mojo to them.

The target audience for Mojo magazine is mainly males aged 20-50 years old. Their social class will be ABC1 so they have a high disposable income that they can spend on music. They be interested in rock/alternative music to listen to on CDs they have bought. Mojo is a rock/alternative music magazine so it will appeal to the people who like that genre. The majority of Mojo's covers have mainly large, bold, sans serif font, and the artists on the covers are predominantly males that appeals more towards men. As the articles are quite lengthy and because of the language used, people in the ABC1 category will be more interested in Mojo than people in C2DE.