The Lego Movie: Video Game

Thursday 22nd March 2018

The Lego Movie: Video Game

L.O. explain how vertical integration benefits companies; to analyse using Uses & Gratification theory.


Film/video game releases:

• Pirates of the Caribbean 1
• Alice in Wonderland
• Resident Evil
• Spiderman 1 & 2
• Harry Potter and the Order of the Phoenix

Why companies release films and games simultaneously:

• Profit maximised
• Familiarity
• Extends the pleasure of the film
• The game promotes the film, the film promotes the game

Uses and Gratifications (U&G)

Blamer and Katz researched how and why people choose certain media products over others. They came up with 4 main uses:

• Entertainment - offers distraction from the world.
• Personal identity - helps us consider who we are; what ideas and values we identify with.
• Relationships - we find things we can share and discuss with others.
• Information - new information we want to know or take pleasure in knowing.

Explain how this product - The LEGO Movie video game image - is constructed to appeal to its audience.

The LEGO Movie video game cover is constructed to appeal to its target audience by including all of the main characters of the movie. It includes the male characters which will of course appeal to boys, however putting Wyldstyle on the cover will also attract girls to buy the game. As Wyldstyle is a strong female character, she will make girls who want to be like her buy the game, this links to the U&G of personal identity. 

The video game cover has also been constructed with a colour palette of mainly blue, red and orange. These colours will appeal to its audience because there will be immediate recognition just from the colours that link the game to the film. This appeals to people in the target audience because the typical person to play the game will like these colours and in their head, relate it to there movie.

The way Emmet is holding the spanner also relates to the film as it helps convey the theme of creativity. This has been constructed to appeal to the target audience because it will make people wanting to play the game as they will want to be creative and be a master-builder like Emmet.