Thursday 8th March 2018Lego Movie: Target Audience
L.O. identify the target audience using demographics and psychographics.
The movie targets a FAMILY AUDIENCE
That could be split up into 3 groups:
- Young kids who played with Lego
- Parents who played with it when they were young too
- Young adult cinema goers
How?
- Young kids who play with Lego = based around Lego, vivid colours, catchy song, obvious humour aimed at children, different worlds and characters, recognise the characters, and children would understand the basic narrative.
- Parents who played with it when they were young too = classic lego figures (e.g. Benny), Lord Business' relics, subtle adult jokes, family bonding at the end, big name actors (e.g. Will Ferrell, Morgan Freeman), references to other films, message to get across the importance of creativity, more complex story line for adults.
- Young adult cinema goers = references to other movies, references to other movie characters (e.g. Superman, Batman), both childish and adult humour, supposed love story between Emmet and Wyldstyle, age of characters similar to cinema goers age.
- Both genders = mix of different characters gender, different worlds appeal to different genders (e.g. Middle Zealand or Cloud Cuckoo Land), humour appeals to both genders, love interest between Emmet and Wyldstyle.
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