The Lego Movie: Poster Campaign

Monday 26th March 2018The Lego Movie: Poster Campaign

L.O. explain the effectiveness of the campaign; to analyse using Uses & Gratification theory.

Denotation - what it is showing.

Connotation - relies on personal knowledge and opinion.

How The LEGO Movie theatrical poster is constructed to appeal to its target audience:

• Connotations - The characters are running from the antagonist in the background, there is more than 1 character, there are recognisable figures (e.g. Batman and Benny).
• Genre Conventions - It is an action film because of the explosions in the background, it is a children's movie based on the bright colours.
• This appeals to the target audience because there is something for everyone in the poster, the colours being good for children, and the characters appealing to both adults and children. As the poster also hints it is an action poster, it will appeal to people who like action movies.

Explain the poster campaign and the representations created within it - 

make sure you explain how those representations are created and what they suggest:

The poster campaign of the different characters helps people looking at the poster get an understanding of what type of character they are before even watching the movie. Some examples are Emmet, Wyldstyle and Lord Business. Emmet is represented as a scared builder and this is created by his frightened facial expression and his outfit. This may suggest that he is in fact a quite nervous person and his on is a builder. Wyldstyle is represented as a non-typical female character and this has been created by her makeup, hair and clothing suggesting she is not the typical woman in a movie. Lord Business is represented as an angry looking man which has been created by his facial expression that looks like he’s shouting and his clothing. This may suggest that he is the antagonist of this movie.