Danae Warne GCSE Media Blog: Music Video Case Study

Music Video Case Study 4th January 2018

L.O. choose case studies and research artist and genre.

1) Definitions:

Narrative based video - contains mostly footage that attempts to tell a story through the moving image. Usually have a storyline that links to the lyrics. E.g. 'Always' by Bon Jovi.
Performance based video - shows the artist/band/group performance throughout the song and sometimes can play throughout the whole video. E.g. 'American Idiot' by Green Day.
Concept based video - based around a concept or an idea. They tend to be quite unique and use a particular filming or editing technique.

Types of Narrative based video -

Illustration - narrative of the music video closely reflects lyrical content.
Amplification - narrative may be slightly different however it uses different themes to compliment the songs 'feeling'.
Disjuncture - where the narrative holds very little relationship to the song.

2) Pair I chose:

3) Information

Uptown Funk

Genre - Pop / Funk
Date Released in UK -10th November 2014
Meaning - to make people happy and want to dance.
Type of music video - Performance
What happens in the video - people are dancing like they do in New York and it shows them singing.
Who features - Mark Ronson, Bruno Mars and extras (e.g. dancers)
Normally, how are the artists shown - Mark is a full and hip hop musician, specifically a DJ, Bruno is a R&B, Funk and Pop singer.
In the video, artists are represented as - funk and pop singers

If I Were A Boy

Genre - Contemporary R&B / Pop
Date Released in UK - 7th November 2008
Meaning - it is a commentary on the double standards between men and women and a story of role reversal.
Type of music video - illustrative narrative
What happens in the video - Beyonce shows life as a stereotypical man and her and her boyfriend keep arguing, but when they switch back roles everything seems fine.
Who features - Beyonce, Eddie Goines and Ryan Locke
Normally, the artists are shown as - Beyonce is shown as a sassy, fierce R&B singer, Eddie is a actor and Ryan is a model.
In the video, artists are represented as - Beyonce is the wife, Eddie is the husband and Ryan is the police man.