Music Video Case Study 4th January 2018
L.O. choose case studies and research artist and genre.
1) Definitions:
- Narrative based video - contains mostly footage that attempts to tell a story through the moving image. Usually have a storyline that links to the lyrics. E.g. 'Always' by Bon Jovi.
- Performance based video - shows the artist/band/group performance throughout the song and sometimes can play throughout the whole video. E.g. 'American Idiot' by Green Day.
- Concept based video - based around a concept or an idea. They tend to be quite unique and use a particular filming or editing technique.
Types of Narrative based video -
- Illustration - narrative of the music video closely reflects lyrical content.
- Amplification - narrative may be slightly different however it uses different themes to compliment the songs 'feeling'.
- Disjuncture - where the narrative holds very little relationship to the song.
2) Pair I chose:
- Uptown Funk - Mark Ronson, Bruno Mars
- If I Were A Boy - Beyonce
3) Information
Uptown Funk
- Genre - Pop / Funk
- Date Released in UK -10th November 2014
- Meaning - to make people happy and want to dance.
- Type of music video - Performance
- What happens in the video - people are dancing like they do in New York and it shows them singing.
- Who features - Mark Ronson, Bruno Mars and extras (e.g. dancers)
- Normally, how are the artists shown - Mark is a full and hip hop musician, specifically a DJ, Bruno is a R&B, Funk and Pop singer.
- In the video, artists are represented as - funk and pop singers
If I Were A Boy
- Genre - Contemporary R&B / Pop
- Date Released in UK - 7th November 2008
- Meaning - it is a commentary on the double standards between men and women and a story of role reversal.
- Type of music video - illustrative narrative
- What happens in the video - Beyonce shows life as a stereotypical man and her and her boyfriend keep arguing, but when they switch back roles everything seems fine.
- Who features - Beyonce, Eddie Goines and Ryan Locke
- Normally, the artists are shown as - Beyonce is shown as a sassy, fierce R&B singer, Eddie is a actor and Ryan is a model.
- In the video, artists are represented as - Beyonce is the wife, Eddie is the husband and Ryan is the police man.
4) Lyric Links
Uptown Funk
If I Were A Boy
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