19/02/18Exam Practice
Question:
Explain one way in which music videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.
Media Language - location, camerawork, sound, editing, miss-en-scene and performance type.
One way that music videos can differ from each other is by using different editing styles and techniques. This can mean using different cut types, filters, length and speed, transitions and graphics. An example of two music videos that differ from each other by their editing is 'If I Were A Boy' by Beyonce and 'Uptown Funk' by Mark Ronson and Bruno Mars.
In 'If I Were A Boy', there are long cuts and clips that help tell the story of this narrative based music video. There are also no graphics in this video to help convey the seriousness of this song. Throughout the video, a monochrome filter has been placed onto it to also bring across a more serious theme. This can relate to the Laura Mulvey theory because Beyonce still looks glamorous and the simplicity of the video's editing makes the focus on her.
There are different editing techniques in 'Uptown Funk' that makes it differ from the other music video. The cuts are different in this video and are made to change clip along with the beat, whereas the other video changed slowly to tell the story. In this video, there is also a filter on it, but a filter where the colour looks more saturated to make the video look more retro and urban to match with the theme. This music video also has a different theory it can be related to and that is the Hebdige theory. This is because the editing has made the video look quite youthful and that they are all having fun.
One way that music videos can differ from each other is by using different editing styles and techniques. This can mean using different cut types, filters, length and speed, transitions and graphics. An example of two music videos that differ from each other by their editing is 'If I Were A Boy' by Beyonce and 'Uptown Funk' by Mark Ronson and Bruno Mars.
In 'If I Were A Boy', there are long cuts and clips that help tell the story of this narrative based music video. There are also no graphics in this video to help convey the seriousness of this song. Throughout the video, a monochrome filter has been placed onto it to also bring across a more serious theme. This can relate to the Laura Mulvey theory because Beyonce still looks glamorous and the simplicity of the video's editing makes the focus on her.
There are different editing techniques in 'Uptown Funk' that makes it differ from the other music video. The cuts are different in this video and are made to change clip along with the beat, whereas the other video changed slowly to tell the story. In this video, there is also a filter on it, but a filter where the colour looks more saturated to make the video look more retro and urban to match with the theme. This music video also has a different theory it can be related to and that is the Hebdige theory. This is because the editing has made the video look quite youthful and that they are all having fun.
Well done Danae
ReplyDeleteWWW - you've compared the two examples well.
NTT - whichever area you choose to explain, focus on that one area in the two examples