Monday 5 February 2018

Applying Media Theory

Applying Media Theory01/02/18

L.O. apply media terminology when analysing music videos.


If I Were A Boy - Beyonce

  • Laura Mulvey's theory applies to this video because Beyonce is seen as very glamorous and feminine all throughout the video, even while being a police officer. This may be attractive for males as she has been represented for 'the male gaze'.


















Uptown Funk - Bruno Mars and Mark Ronson

  • In this video, there is a bit of Laura Mulvey's theory that women are represented attractively for males, this happens at the start of the Uptown Funk video.
  • There are also some aspects of the Hebdige theory in the video because it looks like the people in the video are quite young and are having fun.




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