Music Video Analysis

Monday 22nd January 2018 (my birthday 🎉🎁🎈🎂😝🎊♒💛)
Media Language Analysis

L.O. to apply media terminology when analysing music videos.

• Roles Reversed

• Black and white video

• Beyonce looks glamorous throughout the video.

• Different camera angles

• Saturated colour
• 

Mock Feedback

Mock Feedback                                     08/01/18

L.O. review mock exam questions and make improvements.

1) Identify the target audience of MOJO magazine. (1)

• Gender - Male
• Age range - 20-50
• Social class - ABC1
• Interest in genre music - Alternative/rock

2) Explain how media language on the MOJO cover you studied represents and attracts the target audience. (4)

• Media Language - Masthead, cover lines, puffs, main image, colour palette, typography
• Correct terminology
• Representation - Stereotypes
• Specific examples - From the Dave Grohl cover
• Link to target audience

• Blue background represents males as a target audience.
• Main image is a popular rock star that target audience is interested in.
• Cover lines relate to rock/alternative music genre which target audience listen to.
• Dave Grohl is represented as a stereotypical rock star with long black hair and a black shirt, this will attract the target audience because they like rock music.

3) How does media language used in the Extract follow genre conventions and represent the target audience? (15)

• Media language - masthead, cover lines, puffs, main image, colour palette, typography
• Correct terminology
• Identify genre conventions - of rock/alternative music magazine used/subverted
• Link to target audience & representation

• His pose is quite powerful and masculine representing the mainly male target audience
• The blue background also represents a stereotype of male
• Cover lines are mainly of bands/singers/groups that are of the same genre conventions of MOJO and the target audience likes
• The bold letters of the masthead, main cover line and cover lines represent the male audience.
• The magazine also offers a CD of the same genre as MOJO's specialty which will appeal to the audience.
• Puff information will appeal to trigger audience.
• David Bowie is not a typical rock artist so it does not follow genre conventions.

Music Video Case Study

Music Video Case Study           4th January 2018

L.O. choose case studies and research artist and genre.

1) Definitions:

• Narrative based video - contains mostly footage that attempts to tell a story through the moving image. Usually have a storyline that links to the lyrics. E.g. 'Always' by Bon Jovi.
• Performance based video - shows the artist/band/group performance throughout the song and sometimes can play throughout the whole video. E.g. 'American Idiot' by Green Day.
• Concept based video - based around a concept or an idea. They tend to be quite unique and use a particular filming or editing technique.

Types of Narrative based video - 

• Illustration - narrative of the music video closely reflects lyrical content.
• Amplification - narrative may be slightly different however it uses different themes to compliment the songs 'feeling'.
• Disjuncture - where the narrative holds very little relationship to the song.

2) Pair I chose:

• Uptown Funk - Mark Ronson, Bruno Mars
• If I Were A Boy - Beyonce

3) Information

Uptown Funk

• Genre - Pop / Funk
• Date Released in UK -10th November 2014
• Meaning - to make people happy and want to dance.
• Type of music video - Performance
• What happens in the video - people are dancing like they do in New York and it shows them singing.
• Who features - Mark Ronson, Bruno Mars and extras (e.g. dancers)
• Normally, how are the artists shown - Mark is a full and hip hop musician, specifically a DJ, Bruno is a R&B, Funk and Pop singer.
• In the video, artists are represented as - funk and pop singers

If I Were A Boy

• Genre - Contemporary R&B / Pop
• Date Released in UK - 7th November 2008
• Meaning - it is a commentary on the double standards between men and women and a story of role reversal.
• Type of music video - illustrative narrative 
• What happens in the video - Beyonce shows life as a stereotypical man and her and her boyfriend keep arguing, but when they switch back roles everything seems fine.
• Who features - Beyonce, Eddie Goines and Ryan Locke
• Normally, the artists are shown as - Beyonce is shown as a sassy, fierce R&B singer, Eddie is a actor and Ryan is a model.
• In the video, artists are represented as - Beyonce is the wife, Eddie is the husband and Ryan is the police man.

4) Lyric Links

Uptown Funk

https://www.azlyrics.com/lyrics/markronson/uptownfunk.html

If I Were A Boy

https://www.azlyrics.com/lyrics/beyonceknowles/ifiwereaboy.html