Promoting Media Revision Wk 5
What are the genre conventions are shown in the main Lego Movie film poster?
Explain how the following elements on the poster appeal to the target audience.
- Title: the young target audience will like the title because it explains to them that this will be a movie about Lego, which has never been done before so they will be interested by it and want to watch it. It will appeal to the young cinema goers because for the same reasons, as they will want to watch an innovative movie built of Lego. The title will appeal to parents because they too would not have seen a full length film made entirely of Lego.
- Tagline: the tagline "The story of a nobody who saved everybody" would interest children into watching the film because they would be interested about who the 'nobody' is and how they are a saviour. The tagline would appeal to young cinema goers because they would be familiar with a storyline of a 'nobody' saving the other characters, but this movie is made of Lego so they will also be interested in how a Lego character can do this. The tagline will appeal to adults and parents because they might be familiar with the feeling of being a nobody, and would want to see the movie to see how the 'nobody' saves 'everybody', which links to the Blumler and Katz theory of personal identity.
- Main image - characters: the characters on the cover may appeal to children because there are a lot of different varieties of people on there that they might be interested in, for example, a builder, superheroes, a villain, and a female character. They may appeal to young cinema goers because they will be able to identify the different character types in a normal movie compared to this movie made of Lego, and will be interested to see if they are right and what these characters do. The characters will appeal to adults and parents because they can see different characters that they may recognise and want to see their involvement in the film, for example, Batman, Superwoman and Benny.
- Main image - setting: the setting may appeal to kids because they may like to make different things with Lego, and this setting of a city is made of Lego so they may want to be able to make their own Lego city and will watch the film to gain inspiration for new things to build. It may appeal to young cinema goers because they may relate the setting to real life films but be interested in how the Lego city will be different and what role it plays in the whole film. The setting might appeal to parents and adults because they may be working people and familiar with a city and the skyscrapers, and would want to see a city made of Lego being destructed by the events in the film.
Analyse how they use stereotypes to create representations that appeal to the target audience:
The LEGO Movie posters create stereotypes by using what the characters are wearing and what they are doing. This creates the stereotype in the audience's head about what the characters are like before even watching the film.
In the main movie poster, Emmet is represented as a working class male as he is dressed in a builders uniform. He could also be seen as the main character because he is positioned at the front of the group. His facial expression in both posters create the stereotype that he is quite weak because he looks afraid. His overall stereotype is that he is a working class male, that unlike most of the others, is scared about what is happening around him.
From the movie posters, Wyldstyle has is made to look as if she is the strong female character. She is made to look like quite a stereotypically 'edgy' girl that is not the same as many female movie characters, this can be seen by the way she is dressed and the way she is fiercely running in the main poster. Wyldstyle's overall stereotype is that she is the brave, emo-looking female character, and different to most female characters in other movies.
Lord Business is made to look like the stereotypical 'bad guy' of the film. This can be shown in the main poster where he is looming over the other characters as they are running from him. In his individual character poster, Lord Business looks even more like the villain of the film because of his evil facial expression, and what he is wearing may also make him look like the antagonist. He has the stereotype of the evil villain that the other characters need to fight against.
Vitruvius can be seen as the wise old man of the film, this stereotype is created by his long white hair and facial expression. The way his eyes are glowing suggests that he is not the normal old man and may have magic powers. His facial expression in the main poster makes him look brave even though there is chaos around him. 
Batman is represented as his normal brave character in the movie posters. His facial expressions in both his poster and the main poster makes him look like the stereotypical hero that is helping the others fight the villain. What he is wearing also helps bring across this stereotype as most people are familiar with Batman, and will understand that he is represented as the hero.
