Representation 04/12/17
L.O. investigate the ways in which media represents gender.
Male Stereotype Characteristics:
- Blue 💙
- Macho 💪
- Tall
- Goes to work 💼
- Strong
- Brave
- Boisterous
Female Stereotype Characteristics:
- Pink 💗
- Delicate
- Shorter
- Stay at home mum 👶
- Weaker
- Multitask
- Hard working
- Emotional
- Sensible
Male Stereotypes:
- Macho
- Geek 👓
- Gays
- Straight
- Alpha
1) Who is in the picture?
- 7 men in suits
- A topless man and a possibly topless woman hanging off him
- A man and a baby
2) What is the advert/magazine cover trying to sell/promote?
- Trying to promote suits
- Aftershave
- Fairy tablets
3) What can you denote?
- They are walking at night in a straight line
- She's pouring aftershave all down him and she's breathing in his ear
- The baby is sitting on the man's stomach, playing with his shirt while the man is looking at him
4) What are the connotations in the advert?
- They're upper classed they're in a city
- They're in love
- He is looking after the baby
5) How are men represented? What stereotypes are used?
- They're alpha males
- Macho man
- Fatherly figure
6) Who do you think the advert is aimed at? How do you know?
- Predominately males because women won't want to buy men's suits.
- Men because women don't wear aftershave.
- People with delicate skin because babies have soft skin and fairy tablets are delicate.
Women: Media Representation:
Stereotypes:
- Dramatic
- Mother
- Housewife
- Lesbian (butch/lipstick)
- Dumb blonde
- Business woman
- Geek
- Sassy black woman
- Slutty one
1) Who is in the picture?
- 1 man (Kid Rock) and 3.5 women
- 1 woman (Lara Croft) and her shadow
- Jessica Ennis Hill
2) What is the advert/magazine cover trying to sell/promote?
- Kid Rock's music and the magazine itself
- The game (Tomb Raiders)
- Powerade drink
3) What can you denote?
- The women aren't wearing all that much 😳
- She has a gun and a bow and arrow
- She is working out
4) What are the connotations?
- He's a bit of a playboy and the women want his money
- She's ready for battle
- She is training and is very athletic
5) How are the women represented? What are the stereotypes?
- As sexual objects/slutty
- Fierce and heroic
- Strong and counter stereotype
6) Who do you think this advert is aimed at? How do you know?
- Men and people who like Kid Rock's music because he is on the cover and the women are almost naked.
- Men and women who want to play Tomb Raiders because it is an advert for the Tomb Raiders game.
- People who want to do sport because it is an advert for Powerade.
Mojo Cover
- Gender is represented in this cover by the colour scheme having aspects of blue and red. Dave Grohl represents males to look very serious and having facial hair.
- In this lesson I have learnt that gender representation is used using stereotypes, stereotype characteristics.
Extended Learning
- In this cover, Katy Perry is represented as being a stereotypically 'girly girl'. As pink is linked to a more female colour, the use of it being in the background shows that the magazine want to represent Katy in a very feminine way. In the cover, Katy is also wearing a floral dress and is holding flowers, both are associated with females. The font of the main cover line is a serif font that also looks quite feminine.
- In this cover of Vibe magazine, Eminem is posing in a stereotypically 'macho' way by folding his arms and flaunting his tattoos. The use of colour is mainly white, red and black which can be associated as quite masculine colours. The sans serif font makes the magazine look quite modern. Eminem has a very serious expression on his face which also fits in with the fairly macho pose.
the masthead of this magazine is a sans serif, white and bold font. This would attract the audience because it is bold just like the audience's taste in music. The main image covers the masthead which is what typical magazines do. Mojo has a meaning of a magic spell, this relates to the magazine because the audience might feel they are under a magic spell while listening to their favourite music.
