Key Concepts
L/O: To apply the four key concepts to media texts.
1- Media Language: forms and conventions
2- Institutions
3- Audience
4- Representation
Media Language
This covers terms used, how texts are constructed and the messages conveyed. It includes:
1- Camerawork
2- Soundtrack
3- Mise-en-Scene
4- Editing
Magazine Cover to deconstruct:
Title: VOGUE (Masthead, seraph writing, orange, white and black writing to complement background and what model is wearing).
Camera Shots: Mid-Shot and Gigi is smiling. She's looking into the camera from the side a bit.
Placement of people: Gigi is in the middle of the magazine and smiling from the side.
Font Size/Style: Most of the text is seraph however there are some san seraph fonts in there. The text is around her and overlapping onto her.
Celebrity: Gigi Hadid (model)
Institutions
Who makes what and for whom.
Audience
We can define the audience by: gender, age range, location, hobbies and interests, lifestyle, wealth, class.
Find...
- A print advert aimed at a teenage audience:
I think this is aimed at teenagers because the girl looks like a teenager and teenagers get acne and spots quite a lot.
- A film poster aimed at a female adult audience:
I think this could be aimed at a female adult audience because its a comedy and its about fashion and most women like fashion.
- A game cover for teenage boys:
I think this could be aimed at teenage boys because boys like zombies and most have Xbox's these days.
22/09/16
Representation
- Involves looking at how you see the world and how the world sees you. It uses stereotypes.
How have these people been stereotyped?
- Miranda, (centre), looks quite average and is smiling at the camera.
- Penny (left of Miranda), is more sophisticated then the rest of the characters and she looks it too. She isn't as silly as the others and you can tell by this picture with her facial expression. She's quite a posh eccentric and you can tell this by her hair.
- Gary, (left of Penny) looks like he's laughing at the rest of the people because Gary finds Miranda and her family quite funny.
- Stevie, (right of Miranda) is quite a young, and bubbly girl and you can see this by her big smile in the picture.
- Clive, (right of Stevie) is quite an outgoing man (and you can tell by his shirt) and by the look on his face, it looks like he'd rather be somewhere else.
Extended Learning
Link to my chosen advert: http://www.tellyads.com/play_advert/?filename=TA20298&advertiser=Haribo&type=recent- Media Language: In the advert, there is Camerawork (switching angles from person to person), there is a soundtrack (the kids voices over the adults miming and the little song at the end), there is a mise-en-scene (they are in a train) and there is editing (editing from angle to angle and animations at the end).
- Camera Shots: In this advert, there are lots of different camera shots. There are some from the side of the people, some from the front of the people and some focusing on the sweets that the people are holding.
- Voiceovers, Sounds and Music: In the advert there are voiceovers, sounds and music. An example of the voiceover is when the childs voices are replacing the adults voices for comedy effect. An example of the sound in the advert is the background noise of the train moving. And a music example would be the little song at the end of the advert.
- Setting, Celebrities and Colour: The setting as mentioned before is a group of adults that probably dont know each sat in a train. However there arent any celebrities in this advert that I know of. The colours in the background are quite dull, but the clothes that the people are wearing are quite colourful and they're all wearing different types of clothes, maybe to represent the different types and colours of th sweets they're advertising?
- Placement of People, Objects and Text: The placement of people isn't very complicated because the people are just sat in the chairs on the train although people from different rows are also involved in the advert. The objects is there are a pack of Haribo's placed on the table and one man is holding a newspaper. The text comes more towards the end when the writing on the packets become 3D and it says 'Limited Edition' but thats the only text there is in the advert.
- Facial Expressions: The facial expressions in the advert are quite basic to start with but then they start to get a bit more extravagent towards the end especially when the man with the newspaper gasps.
- Use of graphics: The graphics come at the end of the advert when the animated bear is stood next to a pack of Haribo and then the animations that come afterwards.
- Institution: The institution in this advert is to advertise Haribo although I don't think Haribo itself made the advert. I think they are trying to achieve more sales by making a quite comedic advert, maybe because when people see their product on shelves in shops, they'll think about the funny advert and will want to buy it.
- Audience: I think the audience is for everyone and for all ages. I know this because its including both adults and kids in the advert and the little song at the end sings, "Kids and grown-ups love it so". I think its aimed at anyone who likes sweets!
- Representation: The advert has been represented as a product for everyone and I think it helps show this by the comedy aspect of the advert. I think there are some stereotypical characters on the train, mainly business people travelling to and from work. I can tell because of what the people are wearing and the fact they are all adults just on a train but then they find that a man has a pack of Haribo's and they all want one.
