The Music and News Industry Revision

The Music Industry - Section A
The News Industry - Section B

• 70 marks - 35% of overall grade

Blumer and Katz' Uses and Gratification Theory

Personal Identity

• Links to the music industry - audiences identify with the stereotypes of certain music genres.
• Links to the news industry - audiences can identify with political and moral values of the newspaper they choose.
• Links to The Lego Movie - audiences can identify and look up to the different characters in the film.
• Links to Avengers and Cuffs - audiences can identify and look up to characters from the different dramas.

Information

• Links to the music industry - Mojo gives people information about bands, tours, gigs, albums, etc and keeps readers informed about music.
• Links to the news industry - news gives people information about local, national and international events.
• Links to The Lego Movie - film and adverts use intertextuality to give information about the film, characters and Lego products.
• Links to Avengers and Cuffs - The Avengers and Cuffs give people information about crime fighting in the 1960s and 2000s.

Entertainment

• Links to the music industry - Mojo is a music magazine that provides entertainment, the Radio 1 Live Lounge is also entertaining.
• Links to the news industry - news uses many different emotive images and language to entertain readers.
• Links to The Lego Movie - the Lego movie uses bright colours, engaging characters, sound, narrative and Lego to entertain family audiences.
• Links to Avengers and Cuffs - both dramas were created to entertain audiences through engaging narratives, characters and themes.

Social relationships

• Links to the music industry - audiences feel as though they have formed a bond with the musician or song.
• Links to the news industry - audiences have a bond with people they see in news stories and feel a certain way about them.
• Links to The Lego Movie - audiences form a bond with the different types of characters in the narrative as though they were real people.
• Links to Avengers and Cuffs - audiences form a bond with the different types of characters in the narrative as though they were real people.

Mojo Cover 1 - Dave Growl

Layout

• The layout is sophisticated and busy. The free CD image covers about a 5th of the cover. 
• Large fonts, a large masthead and text boxes may connote with a crammed edition that is exciting and good value for the older male target audience.

Main Image

• Denotations - a low angle, medium-close shot of indie icon Dave Grohl dressed in a plain black shirt has been used. He is staring directly at the camera which addresses the reader, and the camera angle makes him look serious and powerful.
• Connotations - these mies-en-scene choices connote that this is a magazine for older males who take music seriously and would have grown up idolising Dave Grohl, first in Nirvana and then in Foo Fighters.

Main Cover Line

• The main cover line is "DAVE GROHL" and it appears in the middle of the page in a large, capitalised masculine font in yellow and white with "THE SONGS THAT SAVED HIS LIFE + NIRVANA READING 92" in the same font, but about 1/3 smaller slightly beneath it in grey, yellow and red. 
• This lexis connotes this is a magazine for older males who remember this band, artist and decade.

Cover lines / teasers

• The other cover lines represent older males too as they name drop older famous male artists such as David Gilmour, Ian Dury and Cat Stevens who represent the males in the target audience.
• Lexis like 'mystery', 'unseen' and 'weird' connote the magazine will be entertaining and exclusive represent males who want escapism and entertainment (uses and gratifications).

Colour palette

• The blue background represents the older male audience as it is a masculine colour that connotes the audience still want to be young, cool and edgy.
• The white and yellow connote that this magazine will be entertaining for older males who are seeking escapism and entertainment (uses and gratifications).
• NIRVANA is the only part of the main story that appears in red, making it more eye catching and making it nostalgic for the audience to remember this 90s band. The lexis "READING 92" connotes that this magazine will represent older males as they are going to remember this time.
• Red, grey and white connotes the genre is indie/rock as these colours connotes with rebellion, depression and anger which are all themes in this genre of music and is something the audience to identify with.