Promoting Media Revision Wk6
- Explain how an effective media campaign would exploit a variety of media platforms. (Use online, print & audio-visual media forms).Use The Lego Movie to support your answer.
The LEGO Movie constructs an effective marketing campaign by exploiting the movie onto different platforms like print, film and e-media.
One way The LEGO Movie was marketed was by using getting its campaign online. Adverts for the movie would have been placed on the sides of social media, blogs and websites, and trailers for the movie may have been placed in YouTube videos. This is effective because young cinema-goers and some children and parents use social media, and these are the people who are likely to go to the cinema and watch the film, as the film has been marketed at them.
The movie is marketed using print to help create an effective marketing campaign. Before the movie’s release, 6 movie posters were created to help market the film. These posters had pictures of the LEGO Movie characters, including their names and the people who voice them. These posters were included in newspapers, magazines and out and about to help market the film. This helps construct a good marketing campaign because it helps get the attention of the people who want to watch the film. It targets kids because they get an image of what characters will be in the movie. The posters also target adults by putting the actors/actress names on the posters, as the adults may see the name of an actor/actress they like and want to see their part in The LEGO Movie.
The movie also uses film to construct a marketing campaign. The LEGO Movie had trailers that were shown to make people aware that the movie was coming out. Before films shown in cinemas, a theatrical trailer would be shown. A teaser trailer may also be shown on TV, and links to the online media platform as these shorter trailers may also be shown as adverts during YouTube videos. This is effective because it targets movie-goers who may be interested in seeing The LEGO Movie. Teaser trailers were also shown in the adverts of family programmes, which would draw families (the main target audience) into watching the film.
One way The LEGO Movie was marketed was by using getting its campaign online. Adverts for the movie would have been placed on the sides of social media, blogs and websites, and trailers for the movie may have been placed in YouTube videos. This is effective because young cinema-goers and some children and parents use social media, and these are the people who are likely to go to the cinema and watch the film, as the film has been marketed at them.
The movie is marketed using print to help create an effective marketing campaign. Before the movie’s release, 6 movie posters were created to help market the film. These posters had pictures of the LEGO Movie characters, including their names and the people who voice them. These posters were included in newspapers, magazines and out and about to help market the film. This helps construct a good marketing campaign because it helps get the attention of the people who want to watch the film. It targets kids because they get an image of what characters will be in the movie. The posters also target adults by putting the actors/actress names on the posters, as the adults may see the name of an actor/actress they like and want to see their part in The LEGO Movie.
The movie also uses film to construct a marketing campaign. The LEGO Movie had trailers that were shown to make people aware that the movie was coming out. Before films shown in cinemas, a theatrical trailer would be shown. A teaser trailer may also be shown on TV, and links to the online media platform as these shorter trailers may also be shown as adverts during YouTube videos. This is effective because it targets movie-goers who may be interested in seeing The LEGO Movie. Teaser trailers were also shown in the adverts of family programmes, which would draw families (the main target audience) into watching the film.
