Monday 16th April 2018
L.O. explore exam style questions and answer them effectively.
Regulatory Bodies in the UK.
TV - Ofcom
Advertising - Advertising Standards Authority
Magazines and Newspapers - Independent Press Standards Organisation (IPSO) and IMPRESS
Video Games - Video Standards Council (VSC)
Question Format
- Likely to be asked FOUR questions in this section of the exam: two short answer and two long answer questions (The LEGO Movie section).
- The first TWO are likely to be general questions based on promotion techniques.
- The longer questions will ask you to discuss The LEGO Movie as an example.
- First question will be a simple fact based answer.
- Second question is a 4 mark question and likely to be a 'give reasons why'. State TWO reasons and explain fully for full marks.
- 10 mark questions - TWO long answer questions and you will be expected to support your ideas using The LEGO Movie as an example. Use accurate terminology, write clearly and consistently and support answers with examples.
Example Question: How have Propp's spheres of action been used to represent the characters in The LEGO Movie poster campaign.
Question: Analyse how The LEGO Movie posters use stereotypes to create representations that are easily understood.
The LEGO Movie posters create stereotypes by using what the characters are wearing and what they are doing. This creates the stereotype in the audience's head about what the characters are like before even watching the film.
In the main movie poster, Emmet is represented as a working class male as he is dressed in a builders uniform. He could also be seen as the main character because he is positioned at the front of the group. His facial expression in both posters create the stereotype that he is quite weak because he looks afraid. His overall stereotype is that he is a working class male, that unlike most of the others, is scared about what is happening around him.
From the movie posters, Wyldstyle has is made to look as if she is the strong female character. She is made to look like quite a stereotypically 'edgy' girl that is not the same as many female movie characters, this can be seen by the way she is dressed and the way she is fiercely running in the main poster. Wyldstyle's overall stereotype is that she is the brave, emo-looking female character, and different to most female characters in other movies.
Lord Business is made to look like the stereotypical 'bad guy' of the film. This can be shown in the main poster where he is looming over the other characters as they are running from him. In his individual character poster, Lord Business looks even more like the villain of the film because of his evil facial expression, and what he is wearing may also make him look like the antagonist. He has the stereotype of the evil villain that the other characters need to fight against.
Vitruvius can be seen as the wise old man of the film, this stereotype is created by his long white hair and facial expression. The way his eyes are glowing suggests that he is not the normal old man and may have magic powers. His facial expression in the main poster makes him look brave even though there is chaos around him.
Batman is represented as his normal brave character in the movie posters. His facial expressions in both his poster and the main poster makes him look like the stereotypical hero that is helping the others fight the villain. What he is wearing also helps bring across this stereotype as most people are familiar with Batman, and will understand that he is represented as the hero.
The LEGO Movie posters create stereotypes by using what the characters are wearing and what they are doing. This creates the stereotype in the audience's head about what the characters are like before even watching the film.
In the main movie poster, Emmet is represented as a working class male as he is dressed in a builders uniform. He could also be seen as the main character because he is positioned at the front of the group. His facial expression in both posters create the stereotype that he is quite weak because he looks afraid. His overall stereotype is that he is a working class male, that unlike most of the others, is scared about what is happening around him.
From the movie posters, Wyldstyle has is made to look as if she is the strong female character. She is made to look like quite a stereotypically 'edgy' girl that is not the same as many female movie characters, this can be seen by the way she is dressed and the way she is fiercely running in the main poster. Wyldstyle's overall stereotype is that she is the brave, emo-looking female character, and different to most female characters in other movies.
Lord Business is made to look like the stereotypical 'bad guy' of the film. This can be shown in the main poster where he is looming over the other characters as they are running from him. In his individual character poster, Lord Business looks even more like the villain of the film because of his evil facial expression, and what he is wearing may also make him look like the antagonist. He has the stereotype of the evil villain that the other characters need to fight against.
Vitruvius can be seen as the wise old man of the film, this stereotype is created by his long white hair and facial expression. The way his eyes are glowing suggests that he is not the normal old man and may have magic powers. His facial expression in the main poster makes him look brave even though there is chaos around him.
Batman is represented as his normal brave character in the movie posters. His facial expressions in both his poster and the main poster makes him look like the stereotypical hero that is helping the others fight the villain. What he is wearing also helps bring across this stereotype as most people are familiar with Batman, and will understand that he is represented as the hero.
